Search Engine Optimisation - The Basics - Lesson 1

June 09, 2009

After doing some pretty intense search engine optimisation over the last few months myself and to some great success I feel its time to share some of my knowledge with others. Over the next couple of articles I will be providing some truly comprehensive tips to help search engine optimise your website!

Lesson 1


First step to understand the nature of keywords that drive traffic to the website.

Keyword analysis allows us to have a range of keywords to engage in search engine optimization for.

Know the level of competition for those specific keywords. This will help estimate how difficult/how much time will be required to rank tops for certain keywords.

The number of times the keywords are searched for monthly. This allows us to project the number of visitors we can expect to our site with a successful SEO campaign

The cost per click (CPC) for each keyword. This gives an idea of how cost-effective the SEO campaign will be.
For example, if a keyword costs $1 per click. It means if we are able to rank high for that keyword, every visitor that comes to us from the search we save $1 in CPC cost.
This helps you value SEO.


We use the Google keyword tool.

It provides us with comprehensive information regarding, keywords, keyword popularity, keyword competition, CPC.

Have a little play with that tool and then check back in for lesson 2. I would suggest starting with a list of 10 keywords/phrases that you would like to try and rank highly for. Id also suggest picking these keywords before you even start to develop your website it is much easier to build a site withthe keywords identified in mind all the way through than go back and try and make the site reflect the keywords you want it too!

End of Lesson 1

About me

Hello! I'm David Heward, how are you going? I'm a Senior Devops/Build Engineer, specialising in AWS & Cloud Automation. Based in London. Strong 10+ year background in Software development. Have a read of my blog. Have a look at some of my working projects. Contact me at @davehewy or on Linkedin.